We build AI that runs real operations
FekraAI builds AI-powered SaaS that turns hours of manual work into a few clicks. Our flagship platform, Masar, is live with Umrah operators, using vision-language models to read passports and prepare Nusuk-ready data in under a second.
- Vision-language models
- Arabic entity extraction
- Low-latency batch processing
- Multimodal document AI
- Structured data extraction
- Human-in-the-loop review
- Real-time operations
- Cloud-native SaaS
- Field extraction accuracy
- 99.98%
- Processing per document
- <1s
- Passports processed to date
- 140K+
- Always-on cloud platform
- 24/7
Masar · AI-powered Umrah operations
Stop typing passports. Let AI read them.
Masar is our flagship SaaS platform, live with Umrah operators today. Upload a passport photo and a vision-language model reads every field, Arabic entity extraction normalizes names and nationalities, and the data is prepared for the next step in Nusuk. Whole groups are processed in parallel, moving from passport to operations in minutes, not hours. To date, Masar has processed more than 140,000 passports with 99.98% field extraction accuracy.
Visit MasarPassport intelligence
Typing every passport field by hand
A vision-language model reads every field
Nusuk-ready data
Copying the same data into Nusuk again
Confirm once and move straight to the next step
Group import
Processing passports one by one
Process an entire group in parallel
Bulk actions
Repeating the same task for every pilgrim
Select once, act on the whole group
Live operations
Hunting across screens and platforms
Groups, visas and Nusuk wallets in one view
Technology
Under the hood of Masar
A production AI pipeline built for high-volume, Arabic-first document work.
- 01
Multimodal capture
Passport photos are uploaded from a phone or scanner, one at a time or as a whole group.
- Web upload
- Group import
- 02
Vision-language model
A multimodal model reads the full passport page, printed fields and machine-readable zone together, and returns structured fields.
- VLM
- Multimodal
- 03
Arabic entity extraction
Names, nationalities and dates are extracted and normalized across Arabic and Latin scripts, reconciling transliteration variants.
- Arabic NLP
- Entity extraction
- 04
Low-latency batch processing
Asynchronous workers process whole groups in parallel, keeping processing time under a second per document.
- Async workers
- Parallel
- 05
Human-in-the-loop review
Your team confirms the extracted data, which is then prepared as structured, Nusuk-ready output.
- Human review
- Structured output
Platform
One AI platform, built for operations
The FekraAI platform powers Masar today and every product we ship next: multimodal document AI, Arabic language intelligence and workflow automation, delivered as secure cloud SaaS.
Multimodal document AI
Vision-language models read passports, IDs and forms directly from images and return clean, structured data.
Arabic entity extraction
Extracts and normalizes Arabic and Latin names, nationalities and dates, reconciling transliteration variants automatically.
Low-latency batch processing
Asynchronous workers process whole groups of documents in parallel, so volume never slows a team down.
Workflow automation
Data captured once flows to every later step, removing re-entry between systems.
Live operations views
Real-time dashboards that show everything happening across an operation, in one place.
Cloud-native SaaS
Delivered in the browser with nothing to install, continuously updated, and built to scale with every customer.
Use cases
One AI engine. Many industries.
Masar proves the platform in Umrah operations. The same document AI and Arabic entity extraction extend to any industry built on passports, IDs and forms.
- Live
Hajj & Umrah
Passport intake, group management and Nusuk-ready data for Umrah operators. Live today with Masar.
- Roadmap
Travel & visas
Read traveler documents instantly and prepare visa applications without retyping a single field.
- Roadmap
Banking & KYC
Faster customer onboarding: extract and check ID data in seconds, with people approving every decision.
- Roadmap
Government services
Turn paper-heavy applications into structured data and shorten queues for citizens.
- Roadmap
Logistics & customs
Extract data from shipping documents and invoices and sync it across systems automatically.
- Roadmap
Healthcare & insurance
Digitize patient forms and claims accurately, in Arabic and English.
Why FekraAI
Why teams bet on FekraAI
Anyone can demo AI. We build AI that holds up in real operations, with real customers, every single day.
Production, not prototypes
Our AI runs in the field with real customers. We measure success in work shipped, not demos shown.
Arabic-native by design
Arabic names, Arabic documents and Arabic-speaking teams are our home turf, not an edge case.
Human-in-the-loop
AI does the heavy lifting and your team confirms what matters. Speed without giving up control.
Deep in the domain
We learn the operation before we write a line of code, so our AI fits how the work is really done.
Our story
فكرة means idea
FekraAI (Fekra for Artificial Intelligence) is an AI SaaS company from Amman, Jordan. We build AI products that take repetitive work off operations teams across the region, starting with Masar.
We start where the work is hardest: the hours spent typing, copying and re-checking the same data. Then we build AI products that take that work off people's plates, so they can focus on what only people can do.
- Masar in production with real customers
- Live
- Cloud platform, nothing to install
- SaaS
- Arabic-first, built for the region
- AR · EN
- Headquartered in Jordan
- Amman
Team
The people behind FekraAI
FekraAI is founder-led. Our founder started the company in Amman and leads the team building Masar.
Process
How we build
From a real problem to an AI product in production, fast.
- 01
Find the friction
We sit with the people doing the work and pinpoint the hours lost to typing, copying and repetitive steps.
- 02
Prototype with AI
We build fast, AI-first prototypes and prove them on real documents and real data, not demos.
- 03
Ship to the field
We put the product in real users' hands early. That's how Masar went from idea to live operations.
- 04
Learn & scale
Every week in production makes the product sharper, faster and smarter.
FAQ
Questions, answered
Everything you need to know about FekraAI and Masar.
What does FekraAI do?
FekraAI is an AI SaaS company from Amman, Jordan. Our flagship product, Masar, uses vision-language models and Arabic entity extraction to remove manual data entry from Umrah operations.
What is Masar?
Masar is our SaaS platform for Umrah operators. Vision-language models read passport photos, Arabic entity extraction normalizes the data, whole groups are processed in parallel and prepared for Nusuk, and live operations appear in one dashboard.
How accurate and fast is Masar?
Masar has processed more than 140,000 passports with 99.98% field extraction accuracy, at under a second per document. Every result is still confirmed by your team before it moves on.
Does Masar replace Nusuk?
No. Masar works alongside Nusuk. It prepares and organizes your data so your team moves through the Nusuk workflow faster, and your team confirms the data before it moves on.
Does your AI work with Arabic?
Yes. Arabic is central to everything we build: Arabic names, Arabic documents and Arabic-speaking teams, alongside English.
How is Masar delivered?
Masar is cloud SaaS. Your team signs in from the browser, there's nothing to install, and new capabilities ship continuously.
How do I get started?
Visit app.masarsync.com, or book a demo through the form below and we'll walk you through Masar with your own workflow.
Book a demo
See Masar in action
Tell us about your operation and we'll walk you through Masar, from passport upload to Nusuk-ready data.